The WakeBase Privacy Policy

Effective Date: 23/07/25
Last Updated: 23/07/25

Introduction

The WakeBase ("we," "us," or "our") is a UK-based business committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website at thewakebase.com (the "Website") and use our services, in accordance with UK data protection laws including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller Information

Data Controller: The WakeBase
Contact Email: ruperttwitchett@outlook.com
Registered Address: 1 Lomond Avenue, Lytham St. Annes, England, FY8 3LX

Lawful Basis for Processing

We process your personal data under the following lawful bases:

• Contract: To provide our services and fulfill our obligations to you
• Legitimate Interest: To improve our services, prevent fraud, and conduct business operations
• Consent: For marketing communications and optional features (where obtained)
• Legal Obligation: To comply with UK legal requirements

Information We Collect

Information You Provide to Us

Account Information:

• Name and email address (required for registration)
• Username and password
• Profile information (skill level, location, preferences)
• Payment information (processed securely by third-party payment processors)

Community Content:

• Posts, comments, and messages in our community forums
• Progress updates and achievements
• Photos and videos you choose to share
• Feedback and reviews

Communication Data:

• Customer support inquiries and correspondence
• Survey responses and feedback
• Email communications and preferences

Information We Collect Automatically

Website Analytics (via Webflow):

• IP address and general location information
• Browser type and version
• Device type and operating system
• Pages visited and time spent on our website
• Referral sources and search terms
• Date and time of visits

Cookies and Similar Technologies:

• Essential cookies for website functionality
• Analytics cookies to understand website usage
• Preference cookies to remember your settings
• Third-party cookies from embedded content and services

Usage Data:

• Video viewing progress and completion rates
• Feature usage and interaction patterns
• Login frequency and session duration
• Content preferences and engagement metrics

How We Use Your Information

Provide Our Services:

• Create and manage your account
• Process payments and billing
• Deliver educational content and tutorials
• Facilitate community interactions
• Track your progress and achievements

Improve Our Services:

• Analyse website and service usage
• Develop new features and content
• Optimise user experience
• Conduct research and analytics

Communicate With You:

• Send important account and service updates
• Provide customer support
• Send newsletters and promotional content (with your consent)
• Respond to your inquiries and feedback

Legal and Security Purposes:

• Comply with legal obligations
• Protect against fraud and abuse
• Enforce our Terms of Service
• Maintain the security and integrity of our services

Third-Party Services and Data Sharing

Webflow (Website Platform)

Our website is built on Webflow, which may collect certain analytics and performance data. Webflow's privacy practices are governed by their privacy policy available at webflow.com/legal/privacy. Data may be transferred to the US with appropriate safeguards.

Skool Community Platform

Our community operates on Skool, which hosts our forums and member interactions. Your community activity is subject to Skool's privacy policy available at skool.com/privacy. Data may be processed outside the UK with appropriate safeguards.

Payment Processors

We use secure third-party payment processors compliant with UK payment regulations. We do not store your complete payment card information on our servers.

Analytics and Marketing Tools

We may use third-party analytics and marketing tools such as:

• Google Analytics (with IP anonymisation and data processing agreement)
• Email marketing platforms
• Social media plugins
• Customer support tools

All third-party processors are selected based on their compliance with UK data protection standards.

When We Share Information

• With Your Explicit Consent: When you specifically agree to share information with third parties
• Service Providers: With trusted UK-based or adequately protected vendors who help us operate our business
• Legal Requirements: When required by UK law, court order, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with appropriate notifications)
• Vital Interests: To protect the vital interests of you or another person

International Data Transfers

When we transfer your data outside the UK, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK Government
• Standard Contractual Clauses approved by UK authorities
• Binding Corporate Rules
• Certification schemes recognised under UK law

Your Rights Under UK Data Protection Law

Right of Access

• Request a copy of the personal data we hold about you
• Receive information about how we process your data

Right to Rectification

• Correct inaccurate or incomplete personal data

Right to Erasure ('Right to be Forgotten')

• Request deletion of your personal data in certain circumstances
• Note: Some data may be retained for legal or legitimate business purposes

Right to Restrict Processing

• Limit how we use your personal data in certain circumstances

Right to Data Portability

• Receive your personal data in a structured, machine-readable format
• Transfer your data to another service provider

Right to Object

• Object to processing based on legitimate interests
• Object to direct marketing (which we will stop immediately)

Right to Withdraw Consent

• Withdraw consent for processing based on consent at any time

Right to Lodge a Complaint

• Make a complaint to the Information Commissioner's Office (ICO)
• ICO Helpline: 0303 123 1113 or ico.org.uk

How to Exercise Your Rights

To exercise any of these rights, contact us at:
Email: ruperttwitchett@outlook.com
Subject Line: "Data Protection Rights Request"

We will respond to your request within one month (extendable by two months for complex requests).

Data Security

We implement appropriate technical and organisational measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Multi-factor authentication and access controls
• Secure UK-based or adequately protected hosting
• Staff training on data protection principles
• Regular backup and disaster recovery procedures

However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your information in accordance with our data retention schedule:

• Account Information: Until account deletion plus 12 months for legal compliance
• Community Content: May be retained for community benefit (anonymised where possible)
• Payment Records: 7 years as required by UK tax law
• Marketing Data: Until consent is withdrawn
• Support Records: 2 years after resolution

Cookies and Similar Technologies

Essential Cookies

• Required for basic website functionality
• Cannot be disabled without affecting service

Analytics Cookies

• Help us understand how visitors use our website
• You can opt-out through cookie preferences

Marketing Cookies

• Used for targeted advertising (with consent)
• Can be disabled through cookie preferences

You can manage your cookie preferences through browser settings.

Children's Privacy

Our services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete that information promptly and may suspend the account.

For users aged 13–16, we ensure appropriate privacy protections are in place.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to your registered address
• Providing notice through our services

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Contact Information

Data Controller: The WakeBase
Email: ruperttwitchett@outlook.com
Subject Lines:
- "Privacy Policy Question" for general inquiries
- "Data Protection Rights Request" for exercising your rights
- "Data Breach Report" for security concerns

Postal Address:
The WakeBase
1 Lomond Avenue, Lytham St. Annes, FY8 3LX
United Kingdom

This Privacy Policy demonstrates our commitment to protecting your privacy rights under UK law. We are dedicated to transparent and responsible data processing practices.